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What to Look For in a Wholesaler | Make Kidz Corner your one-stop shop for your business.

Posted on: 08 Feb, 2023

Whether you’re looking to launch a clothing shop for the first time or you’ve been trading for years, finding a reliable wholesaler can be a difficult task but the benefits to your business will be worth all those long hours researching endless articles online. Here at Kidz Corner, we want to make the process easier for you by having all the tips you need to know in one, easy-to-digest post.

What is a wholesaler and why do I need one?

If you’re just starting out, you may be wondering what a wholesaler is and what they can offer you. Wholesalers are the middlemen between manufacturers and retailers. They buy in large volumes from manufacturers and then sell them to retailers/other wholesalers. They remove the need for businesses to develop their own products and can help in a number of ways. Here are just some examples of the benefits to finding a good wholesaler for your business:

• They help boost profit margins by keeping your costs down.
• Many wholesalers have high stock turnover which ensures consistent product variety for retailers.
• Buying existing products means you will spend less time searching for stock and more time on other areas of your business (i.e. customer service).
• Increases product availability for your customers.

Of course, every retailer only wants to select the best wholesalers for their business, but with hundreds of thousands of them operating all over the world it can be difficult to know what to look for.

Here are the following things you should consider when looking for a good wholesaler:

1. Your Target Audience (Range of Stock)
2. Quality
3. Customer Service
4. Delivery Speed

1) Knowing your Target Audience

Knowing your target audience should be the first step when looking for a wholesaler as you need to find a distributor who sells stock that aligns with your brand and vision. Are you looking to sell babywear? Kidswear? Accessories? Or a little bit of everything?

Here at Kidz Corner we stock everything from babies (TB-24 Months) to kids (2-14 Years). From staple pieces that work all year round to on-trend seasonal outfits, we’ve got you covered. We pride ourselves in having a wide range of products for our customers to buy so if you have an idea of what you want to sell for your shop, chances are we’ve got what you’re looking for.

2) Quality of Stock

Quality of goods is crucial for the success of any business but it is especially important when it comes to clothing. Good quality will keep a customer coming back and will establish immense brand loyalty down the line.

If the wholesaler has a shop that is local to you, we recommend visiting to evaluate the kinds of material they use for the items/brands you’re interested in. This will also be an opportunity to speak to the wholesalers about their services and if you’re looking for anything specific. Having a good relationship with your supplier can have many benefits (e.g. being informed when any new stocks come in, receiving sample images, etc.) so it’s definitely worth checking to see if you have any in your local area.

However, we realise that not everybody has the luxury of having a wholesaler nearby. When it comes to us, we have both a showroom where you can take a look at our items before making decisions, as well as having no MOQ (Minimum Order Quantity). If you can’t make it to our store, you can shop online and buy 1 pack of outfits to test the waters first.

3) Customer Service

Any experienced business owner will know that customers should be at the forefront. Prompt responses and willingness to resolve any issues are all markers of excellent customer service. Due to the nature of mass producing products and shipping goods, damages and mistakes are sure to occur in the buying process so it is important to find a wholesaler that will deal with these issues promptly. Nobody likes the feeling of being left in the dark.

Here at Kidz Corner we have a friendly team at our showroom to help you with your buying, as well as answering any questions you may have. For online queries/orders, we have a separate team that replies to all questions and issues within one working day. If there are any faults with your goods, we issue store credit vouchers promptly to use on your next order.

5) Delivery Speed

In an ever growing online, fast paced world, receiving goods promptly has become the standard for businesses. Customers want items as soon as possible, so it’s worth looking at the wholesaler’s delivery times. If they offer fast deliveries, you can better serve your customers and sell stock at a faster rate.

We offer same day dispatch for all orders placed before 1PM if all items are in stock, as well as free next working day delivery on all orders over £350 (UK Mainland only).

Finding the right wholesaler for you

We hope these tips will help you in finding the right wholesaler for your business! If you’re looking to start a baby/kids clothing shop of your own, then the team at Kidz Corner are here to support you every step of the way. From a wide selection of stock, competitive prices, fast delivery and a friendly & efficient team, we hope you’ll consider making us your one-stop shop.

If you have any questions about this article or anything in general, please feel free to leave a comment below or contact us via email: support@kidzcorneruk.com or WhatsApp: 07404 749 980.